This winter, Meguro welcomes a magical transformation as the city becomes wrapped in a shimmering snowy landscape for Meguro Snow Christmas. Evolving from the “Meguro Machikado Heart & Art Christmas,” which has been lovingly nurtured with the local community since 2019, this year’s event introduces the theme “HAPPY SNOWBLOSSOM｜想い咲かせる.” Snow drifts gently across the streets, blooming like flowers alongside the wishes and hopes of the people who gather, creating a scene that feels both festive and heartfelt.
For 2025, the celebration expands from studio EASE to multiple locations across Meguro, in collaboration with local shopping streets for a true “city-wide Christmas experience.” Visitors can enjoy a rare Tokyo white Christmas, an ethical and sustainability-minded holiday market, and immersive winter installations designed to spark wonder. Meguro Snow Christmas offers a moment to share warmth with loved ones and reflect on our care for the planet and the future.
