Seafood Journey
Tohoku Umiuma Logo

Seafood Journey

Dive Into Northeastern Japan’s Culinary Delicacies

Tohoku Umiuma Logo

What is UmiUma?

TOHOKU_SLIDER_IMAGE1_TITLE
The UmiUma brand helps promotes seafood products from the Sanriku and Joban regions of Japan. It highlights the rich variety and exceptional quality of marine products from these areas, aiming to support local fisheries and introduce their delicacies to a wider audience.
IN VIDEO

Glimpses of Japan

Take a sneak peek at the rich culinary traditions and vibrant markets you can discover. From the bustling docks to serene coastal villages, each location offers a unique taste of Japan’s seafood culture.
How did we end up here?
Activities

How did we end up here?

Seafood souvenirs from Chiba: seafood taste test challenge
Activities

Seafood souvenirs from Chiba: seafood taste test challenge

Chiba: Only 90 minutes from Tokyo!
Activities

Chiba: Only 90 minutes from Tokyo!

Iwate: The quiet side of Japan!
Activities

Iwate: The quiet side of Japan!

Fukushima in Japan is not what you expect!
Activities

Fukushima in Japan is not what you expect!

Miyagi: A city rebuilt after the tsunami!
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Miyagi: A city rebuilt after the tsunami!

Japan's underrated seafood heaven!
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Japan's underrated seafood heaven!

Japan's hidden coastal gem
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Japan's hidden coastal gem

Japanese seafood: Worth the hype?
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Japanese seafood: Worth the hype?

Aomori: Must-visit place in Japan!
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Aomori: Must-visit place in Japan!

Japan's quiet retreat
Activities

Japan's quiet retreat

Hidden gem next to Tokyo
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Hidden gem next to Tokyo

Traveling to Fukushima
Activities

Traveling to Fukushima

Tsunami aftermath in Miyagi, Japan
Activities

Tsunami aftermath in Miyagi, Japan

Japan's hidden corner
Activities

Japan's hidden corner

Japan without the Crowds
Activities

Japan without the Crowds

Explore

Explore north Japan's regions

Venture into the different regions of northeastern Japan, where the coastal communities live and breathe seafood traditions.
青森県

Aomori

Visit the northernmost tip of Honshu

Enjoy Chikuwa Fish Cakes in Aomori City
Nov 26, 2024 - 9 min read

Enjoy Chikuwa Fish Cakes in Aomori City

A Japanese delicacy produced along the prefecture's coast

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Hachinohe, Aomori: Japan's Northern Frontier
Dec 19, 2025 - 12 min read

Hachinohe, Aomori: Japan's Northern Frontier

Nature, spirituality, and seafood in Aomori Prefecture

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More reasons to visit Aomori

Hirosaki Castle
Hirosaki Castle
Nebuta Museum Wa Rasse
★5 (1)
Nebuta Museum Wa Rasse
Inakadate Rice Art Fields
Inakadate Rice Art Fields
Lake Towada
★5 (1)
Lake Towada
Oirase Stream
Oirase Stream
Hakkoda Ropeway
Hakkoda Ropeway
More about Aomori
岩手県

Iwate

Cultural discoveries from Hiraizumi to Morioka

Seaweed and Sightseeing in Iwate
Nov 26, 2024 - 9 min read

Seaweed and Sightseeing in Iwate

Explore one of Japan's top seaweed-producing regions

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Discover the Flavors & Sights of Coastal Miyako
Mar 2, 2026 - 10 min read

Discover the Flavors & Sights of Coastal Miyako

Taste unforgettable flatfish in Iwate Prefecture

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More reasons to visit Iwate

Genbikei Gorge
Genbikei Gorge
Chusonji Temple
★5 (1)
Chusonji Temple
Ryusendo Cave
Ryusendo Cave
Motsuji Temple
Motsuji Temple
More about Iwate
宮城県

Miyagi

Tohoku's gateway offers inspirational views

Experience the Sea's Blessings in Minamisanriku
Nov 26, 2024 - 9 min read

Experience the Sea's Blessings in Minamisanriku

Scenic vistas, and quality seaweed born from nutrient-rich waters

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Immerse Yourself in Ishinomaki's Seaside Specialties
Feb 4, 2026 - 11 min read

Immerse Yourself in Ishinomaki's Seaside Specialties

Mackerel, oden, and regional transformation in Miyagi Prefecture

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More reasons to visit Miyagi

Zuiganji Temple
Zuiganji Temple
Zuihoden Mausoleum
Zuihoden Mausoleum
Sendai Daikannon
Sendai Daikannon
Entsuin Temple
Entsuin Temple
Osaki Hachimangu Shrine
★5 (1)
Osaki Hachimangu Shrine
More about Miyagi
福島県

Fukushima

Outdoor adventures and traditional discoveries

A Deep Dive Into Iwaki's Kamaboko Fish Cakes
Nov 26, 2024 - 10 min read

A Deep Dive Into Iwaki's Kamaboko Fish Cakes

Savor and make your own kamaboko in Fukushima Prefecture

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Discover a Side to Fukushima You've Never Seen
Feb 18, 2026 - 12 min read

Discover a Side to Fukushima You've Never Seen

Try the jellied and bright-eyed fish of Iwaki, Fukushima Prefecture

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More reasons to visit Fukushima

Ouchi-juku
★3.7 (3)
Ouchi-juku
Tsuchiyu Onsen
★5 (2)
Tsuchiyu Onsen
Tsurugajo Castle
★4 (1)
Tsurugajo Castle
Goshikinuma
Goshikinuma
Nisshinkan
Nisshinkan
More about Fukushima
茨城県

Ibaraki

Natural beauty from Tsukuba Geopark to Mito's Kairaku-en

Getting to Know Hitachinaka's Seafood Heritage
Nov 26, 2024 - 7 min read

Getting to Know Hitachinaka's Seafood Heritage

Savor local octopus, squid and more in Ibaraki Prefecture

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Discovering Ibaraki: Flavors of the Sea, Stories of the Land
Jan 6, 2026 - 13 min read

Discovering Ibaraki: Flavors of the Sea, Stories of the Land

From Maruichi Sendaiya's Shirasu to Ibaraki's Natural Wonders and Museums

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More reasons to visit Ibaraki

Ushiku Daibutsu
★4.1 (7)
Ushiku Daibutsu
Hitachi Seaside Park
★5 (2)
Hitachi Seaside Park
Kashima Shrine
Kashima Shrine
Lake Kasumigaura
★4 (2)
Lake Kasumigaura
Kairakuen Garden
★4.7 (3)
Kairakuen Garden
More about Ibaraki
千葉県

Chiba

From Disneyland to coastal beaches and seafood

Getting to Know Choshi's Seafood Heritage
Nov 26, 2024 - 8 min read

Getting to Know Choshi's Seafood Heritage

Discovering canned marine products and soy sauce in Chiba

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Discovering Coastal Chiba: Seafood Traditions and Seaside Landscapes
Feb 25, 2026 - 10 min read

Discovering Coastal Chiba: Seafood Traditions and Seaside Landscapes

The quiet maritime side of Japan, just beyond Tokyo

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More reasons to visit Chiba

Tokyo DisneySea
★4.4 (7)
Tokyo DisneySea
Chiba Zoological Park
Chiba Zoological Park
Naritasan Temple
★5 (2)
Naritasan Temple
Narita Airport
★4.5 (4)
Narita Airport
Kamogawa Seaworld
Kamogawa Seaworld
More about Chiba
GALLERY

Feast your eyes

Take a visual journey through Japan’s most iconic seafood dishes, bustling markets, and picturesque coastal scenery.
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REGIONAL PASS

Travel with Ease, for Less

Get the most out of your trip with the JR EAST PASS (Tohoku area) — recommended for travel to Aomori, Akita, Sendai, and other places in the Tohoku area!

  • Unlimited travel *on eligible JR and non-JR lines

  • Cost Savings

  • Convenience

JR East Pass

JR EAST PASS (Tohoku area)

5 consecutive days of unlimited rides around Tokyo and further north

Adult 30,000 yen Child 15,000 yen
Buy now