Nagoya Station is set to become a major beauty destination this winter with the debut of Cosme EXPO @NAGOYA, Japan's largest cosmetics festival. Running for 10 days from December 26th, 2025 to January 6th, 2026 (with closures on January 1st and 2nd), the event brings together JR Nagoya Takashimaya, Takashimaya Gate Tower Mall, and @cosme NAGOYA in a large-scale collaboration themed around "Turning Nagoya Station into a Mecca of Beauty."
Held across both landmark complexes directly connected to Nagoya Station, the festival highlights the strengths of department store cosmetics and Japan's leading beauty review platform, @cosme. Visitors can explore a wide range of experiences focused on learning about products, trying them in person, and shopping with confidence, all in one convenient area.
Professional figure skater Marin Honda serves as the event ambassador, appearing in a special talk event and Instagram Live on the opening day. She will share her favorite cosmetics, beauty tips, and how to enjoy the festival. Throughout the venues, guests can enjoy interactive attractions including themed photo spots, a beauty-inspired shrine experience developed in collaboration with Kyoto's Kawai Shrine, and hands-on product discovery zones.
A major highlight is the @cosme Best Cosmetics Festival, featuring award-winning products selected based on real user reviews. Limited-edition lucky bags, beauty checks using digital tools, and opportunities to test around 100 popular items are available. Shoppers can also join a goshuin-style stamp rally across both buildings, with participants guaranteed to win cosmetics through a large raffle.
Exclusive event shoppers unlock sample giveaways and special offers at around 100 participating stores, while pop-up shops, trial kits, AI skin analysis, and trend-focused displays round out the experience. Easily accessible and packed with content, Cosme EXPO @NAGOYA offers inbound travelers a unique way to explore Japan's beauty culture right at the heart of Nagoya.
